Multivitamin – A Daily Dose Of Goodness

December 14, 2022

Multivitamin & minerals tablet is one of the most popular supplements on the market. It presents the perfect solution for customers seeking a general health fix combined with a convenience of a single dose. This month we’ll be looking at this supplement staple and examine the reasons for it’s constantly raising popularity.

In on of the latest reports, Mintel retail analysts said 56 per cent of those who use supplements take a multivitamin. In the UK the multivitamin segment remains the biggest out of the whole VMS market with 43% share and many bestselling lines overall such as Adult Multivitamins valued at £120.7m and increase of 4.4%, enabling them to take prime position. Children’s multivitamins, which hold second place in terms of value (£55.6m) have risen 8.8% comparing to last year. Nevertheless, nowhere has the growth been more staggering than in the over-50s multivitamins sub-category, which has shot up 42.4% in value to be worth over £15m, showing where the market is growing.

Poor dietary choices, low daily amounts of exercise and sleep, as well as high stress levels, can affect how the body absorbs and depletes key vitamins and minerals. Delivering a range of nutrients in precise doses every day is key for good health, which is why more and more consumers turn to Multivitamin tablets to ensure sufficient intake of key ingredients.

A good multivitamin formula should include a recommended daily allowance of the following nutrients, as each of them supports a number of important bodily functions:

  • Vitamin A for healthy eyes and skin
  • Vitamins B for energy and cognitive function
  • Vitamin C for immunity, skin health and healing
  • Vitamin D for healthy bones and calcium absorption
  • Vitamin E for cells protection from oxidation.

In addition to that a complete one-a-day formula should contain the following minerals, which are essential to maintaining good health and wellbeing:

  • Iron – for transporting oxygen throughout the body, impacting most vital processes and organs
  • Magnesium – for correct muscle and nervous function
  • Calcium – for healthy bones and teeth
  • Iodine – for hormone balance and mental health
  • Zinc – promoting strong immune function

Multivitamins (or single fat-soluble vitamins: D, A, K & E) are best taken with the main meal of the day or at least some source of good fats. Dietary fats act as a carrier that shuttles the Vitamins across the intestinal lining and into the general circulation (from where they are able to access all body tissues). It’s important to not take Vitamin D (and any multi supplements containing it) too late in the day as it can interrupt the body’s production of melatonin and can disrupt sleep. Multivitamins can be taken together with Fish Oils for a mutually beneficial impact on absorption of active ingredients.

At HTC we offer a range of multivitamin supplements, including a complete traditional tablet formula, together with a specialised version for Senior consumers. In addition to that, not long ago we have also introduced multivitamins in a delicious format of gummies, including a very tasty sugar-free line, perfect for both kids as well as adults. For more information on any of our Multivitamin lines or for a free instant quote, please contact our sales team now on 01923 652529 or email

*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.