Is it time to tap into the apple cider vinegar trend?

December 14, 2022

Apple cider vinegar has been used medically for centuries. But in recent years, it has enjoyed a surge in popularity due to its natural remedies for various health problems.

Health practitioners claim that the ingredient aids digestion, helps to control blood sugar level spikes, and by creating a feeling of satedness, can be beneficial for those looking for a weight loss aid. For example, according to one study, taking vinegar along with a high carb meal led to increased feelings of fullness, causing participants to eat 200–275 fewer calories throughout the rest of the day (1).

apple cider vinegar bragg

Vinegars contain known beneficial bioactive compounds, these are of many types, such as carotenoids, phytosterols, phenolic compounds, and vitamins C and E. Apple cider vinegar (ACV), specifically, also contains organic acids (acetic acid, citric acid, formic acid, lactic acid, malic acid, and succinic acids) and phenolic compounds (gallic acid, catechin, epicatechin, chlorogenic acid, caffeic acid, and p-coumaric acid). The main component of ACV is acetic acid, and the dominant polyphenol compound is chlorogenic acid. All these above compounds are thought to instil ACV with health benefits even when ingested in a small amount.

In 2013, the American producer Bragg began importing its Organic Raw Apple Cider Vinegar to the UK, selling around 95,000 bottles in that one year. By 2018, they were selling 1.57 million bottles of Apple Cider Vinegar (2).

So, why is Apple Cider Vinegar now one of the most hyped products on the health food and supplement market today? More people are looking for a multitasking natural product that’s in tune with nature and doesn’t harm the environment.  ACV is an all rounder ingredient, which can be used for cleaning, as a health supplement and for hair. Liquids have been traditionally the most popular form of Apple Cider Vinegar, however gummies have grown in popularity over recent years, driven by consumers wanting a tasty, convenient format (2).

HTC’s Apple Cider Vinegar Gummy

apple cider vinegar gummy

HTC have developed the most premium Apple Cider Vinegar Gummy on the market, containing 500mg of ACV. Our max strength Apple Cider Vinegar Gummies are also free from allergens including lactose, gluten and any GMO ingredients. Ideal for those who want to reap the benefits of this therapeutic ingredient, without the unpleasant taste!

apple cider vinegar trend

In collaboration with our manufacturing partners, we have pioneered a revolutionary and innovative formula with added Vitamin C and Chromium, which betters the Goli formula. Unlike other ACV gummy choices, HTC’s gummies stand apart due to our unique ingredient combination and delicious taste and texture.

The demand for ACV continues to surge as a mounting number of studies have provided scientific evidence to prove the efficacy of the ingredient.

For more information on our ACV gummy or any of our other products, contact us on 01923 652 529 or email us at


(2). Natural Products – July/ August 2020

*Claims for food supplements mentioned in this article are not meant for general public, but are purely for information of food supplement industry professionals. Please note that the claims are not authorised by European Food Safety Authority for use on labels or marketing materials.